At the Microsoft Worldwide Partner Conference, there are lots of awards handed out to our key partners. And the previous winners know how much it helps them to generate new business, get immediate credibility, and open doors.
So even if you're not going to the Partner Conference itself, then you can (and should!) still nominate yourself for Education Partner of the Year. It's not that difficult - here's the blurb from the website:
The Public Sector, Education Partner of the Year Award recognizes partners who have exhibited excellence in providing innovative and unique services or solutions based on Microsoft technologies to Education customers. Successful entrants for this Award will demonstrate industry knowledge and expertise, as well as consistent, high-quality, predictable service or solutions to Education customers. Successful entrants will also demonstrate business leadership and success through strong growth in new customer additions and revenue such as integrating with Microsoft Cloud based technology like Live@edu and Azure in addition to the Windows Phone platform. Partners applying for this Award should demonstrate effective engagement with Microsoft by leveraging the Microsoft Partner Network to develop, create demand for, and sell their software solutions or services.
And the good news is that the deadline is now 29th April - which means that you can even do it last minute, and sneak in your entry whilst the Americans and Brits are all watching the Royal Wedding.
As my Dad always said, you've got to be in it to win it.
And once you've done it, enter for Australian Microsoft Partner of the Year Award too - might as well use the answers twice!
PS If you're not a Microsoft Partner, but you're a customer of a good one - then tell them to enter.