The 10 Rules of Successful Communication

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Here are the ten rules from Frank Luntz's book "Words That Work: It's Not What You Say, It's What People Hear" I read recently:

  1. Simplicity: Use Small Words
  2. Brevity: Use Short Sentences
  3. Credibility is as Important as Philosophy
  4. Consistency Matters
  5. Novelty: Offer Something New
  6. Sound and Texture Matter
  7. Speak Aspirationally
  8. Visualize
  9. Ask a Question
  10. Provide Context and Explain Relevance