Four customer values

  • Article

Here are the four values which customers typically are looking for, and willing to pay higher price for a product/service being offered.

1. Convenience (i.e. easy to shop, store location is close)

2. Availability (i.e. enough supply/stock)

3. Functional (i.e. perform better)

4. Relationship (i.e. personal, brand, or institutional relationship)