WinFS PDC Video


Hello developers!  I’m Steve De Mar, the Product Designer for the WinFS team and I’m here to talk about the WinFS video at the PDC (high-res, low-res).  It started with the WinFS team’s desire to spread the word about our platform value propositions, ’Unify’, ‘Organize’, ‘Explore’ and ‘Innovate’.


The video started as a joint venture with a video vendor to define an excitement piece. Originally all I was to do was design the application UI’s and direct the story.  But in a crunch to meet stylistic demands, we decided to rework the entire video less than 10 days before PDC.  That meant I’d have to refine the footage we’d already created to shorten and intensify the experience. This involved new script, sourcing new music, on-screen text instead of voice-over, reanimating sections, pacing and editing.  Suffice it to say, many long nights and lots of intense iterations later, and we have the WinFS video you saw at the PDC.  Hope you enjoyed the effort!


Beyond entertainment value though, one of the most important aspects of the video is the experiences represented in the application UI’s.  Our goal was to peak the curiosity of you, the developers, to get you thinking about what could really be built on WinFS.  We wanted you to see how WinFS enables a totally new class of user experiences. The UIs in the video are all based on some of the great prototype applications that have already been developed for the WinFS platform.  Although we cast them in a more futuristic visual “theme” to fit the style of the video, the functionality we showed exists in the prototypes that either we’ve developed in house or we’ve seen others develop on WinFS. A number of these were demo’d at the PDC, and we’ve more on the way which you should be hearing about shortly. 


We hope the video inspires you to bring to life cool new innovative applications for WinFS!


Author: Steve De Mar

Comments (18)

  1. Robert Banghart says:

    I missed PDC but am fired up about WinFS. I have run into difficulty however when trying to describe it to others.

    The video is fabulous. Congrats on pulling it off in such a short time frame.

    I’ve already begun forwarding the link to my associates so they’ll understand the future that WinFS portends.

  2. Lynn says:

    This is greate stuff!

  3. Pablo says:

    How about using a format of video to extol your program to people using other systems that won’t or can’t install Window’s Media Player (e.g., Mac & Linux) ?? –MPEG-2 works just fine on a Mac, Linux, or Windows. I’m not going to install Windows just to watch a video no matter what the video is about… Gee.. How about XviD ? It’s free, for crying out loud… and the quality is much better than WMV.

    Hey, I know you are Windows guys, but if you think there’s some merit to your work and you want to keep the droves from eventually switching to Macs and Linux (for obvious reasons) then show your work off in a format that everyone can see.