Making money with your apps through the Windows Store

Previously, we’ve discussed how Windows 8 is the single biggest platform opportunity available to developers. This blog post showcases how you can take advantage of this opportunity by diving into how pricing and payment works, as well as providing examples of the options you have for making money with your apps. Arik Cohen, Lead Program…


Improving apps with Quality reports

Previously, we described our Adoption reports. These reports provide you with information on downloads, adoption rate, user ratings and usage which, together, can help you determine the popularity of your app. Adoption reports are useful, but they’re just a part of the reporting tools we provide in the Windows Store. We also provide reports related…

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Listing your desktop app in the Store

Last week we announced that we’ve begun accepting desktop apps for listing in the Store, and you’ll see these apps in the Store very soon. Currently, we’ve limited who can submit desktop apps to a small number of partners. As we approach the final version of Windows 8, we’ll increase developer access to the Store,…


Windows Store for Release Preview

Welcome to the Release Preview Windows Store. In this post, we’ll describe a few of the improvements we’ve made to the user experience. We’ll also touch on a few updates that we’ve made to our app certification policy, in an effort to ensure guidelines and expectations remain clear. And, of course, we want to encourage…


Making customer-focused decisions with Adoption reports

With Windows 8, we provide you powerful tools in Visual Studio, and a rich API set to help you build great Metro style apps. But we know that you don’t want to build just a great app—you want to build successful apps. We understand we have a responsibility to provide you with substantive data about…


Deploying Metro style apps to businesses

In previous posts, we’ve walked through making your apps available directly to customers using the Windows Store. In this post, Arik Cohen, Lead Program Manager for our Commerce and Licensing team, describes how to build, deploy and manage Metro style apps for business customers. –Antoine As customers continue developing great Metro style apps that increase…


Windows Store expanding to new markets

From the time of our very first conversations about the Windows Store, we’ve been determined to deliver a global service – one that scales in every dimension. We want to support developers regardless of where they are, and give customers apps that match their interests, including local offerings. We’ve designed the Store to provide both…


Licensing apps

In this post, we describe the principles and design of the Windows Store app licensing model. We approached app licensing with the goals of providing flexibility and simplicity in how customers access their apps, while also protecting the developer’s investment in building those apps. Alwin Vyhmeister, a program manager on the Store’s identity and licensing…


Introducing the winners of the First Apps Contest

We previewed the Windows Store and announced our Windows 8 First Apps Contest for Metro style apps on December 6th. You may recall we issued a challenge to developers to be among the very first to be featured in the Windows Store. Under tight deadlines, and limited only by their own imagination and creativity, they…

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Linking to your apps on the web

In previous posts, we’ve talked about the unprecedented opportunity the Windows Store presents for developers, and all the ways customers can discover apps from within the Windows Store. We know that customers also look for apps via the web. In this post, Russell Wolf, a program manager on the Store Services team, describes three features…

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