Get a jump on development with Windows Store App Labs

It’s been an incredibly exciting year. Since last year’s //Build conference, nearly half a million developers, designers and entrepreneurs from more than 80 countries have started building great, high-quality, Windows 8 apps. To build these apps, they’ve taken advantage of many of the tools, training, and breadth of resources that we’ve made available. With the…

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Windows Store expanding to new markets

From the time of our very first conversations about the Windows Store, we’ve been determined to deliver a global service – one that scales in every dimension. We want to support developers regardless of where they are, and give customers apps that match their interests, including local offerings. We’ve designed the Store to provide both…


Licensing apps

In this post, we describe the principles and design of the Windows Store app licensing model. We approached app licensing with the goals of providing flexibility and simplicity in how customers access their apps, while also protecting the developer’s investment in building those apps. Alwin Vyhmeister, a program manager on the Store’s identity and licensing…


Linking to your apps on the web

In previous posts, we’ve talked about the unprecedented opportunity the Windows Store presents for developers, and all the ways customers can discover apps from within the Windows Store. We know that customers also look for apps via the web. In this post, Russell Wolf, a program manager on the Store Services team, describes three features…

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Submitting your Windows 8 apps

Apps – your apps – are the heart of the Windows Store. When we set out to design the app submission experience, we wanted developers to be able to get their apps into the Store as easily and quickly as possible. We thought a lot about reducing friction, inspiring confidence through transparency, and bringing predictability…

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Designing the Windows Store user experience

We’ve had the opportunity to demo aspects of the Store experience at a few recent events—at our //build/ conference, at the Store Preview event, and then just last week at CES. We thought it would be helpful at this point to describe the full Store customer experience for browsing and searching the catalog, as well…