Microsoft aims at making it easier for developers to get started with app development on Windows platform. Our website too has a similar goal and we want more and more developers to start developing apps for this platform. To make life easier Microsoft started a new program, App Studio where less experienced developers can have a go at making apps for Windows Phone and desktop. It’s a wizard type of thing where you get various customizations to make your app personal. Even some experienced developers use it to develop a prototype.
Read the rest of the article here: http://www.windowsapptutorials.com/windows-phone/appstudio/creating-a-windows-phone-app-for-your-website-using-microsoft-app-studio/