Windows Embedded 8 Volume Licensing program brings new opportunities for partners
Posted By Karen Roberts
Senior Partner Marketing Manager
The launch of Windows Embedded 8 through Volume Licensing is not only big news for enterprises, it’s also an important milestone for our solution partners and transactional partners that are just being introduced to Windows Embedded, as it expands and deepens opportunities in the growing intelligent systems market.
According to IDC, the intelligent systems market is expected to reach $2.3 trillion in revenue by 2016 – more than double the estimated 2012 market size. Partners that create devices and solutions with Windows Embedded 8 will be well positioned to capitalize on this growth by offering their enterprise customers an added level of value, including direct critical features and functionality from Microsoft.
Windows Embedded 8 provides the technologies that will enable solution providers to build intelligent systems, allowing partners to:
• Extend enterprises’ data, apps and services from the cloud to devices;
• Connect devices to backend systems, enabling customers to drive intelligent responses from their machine-generated data;
• Deliver analytics solutions that empower customers to uncover actionable insights.
Windows Embedded 8 partners can grow their business by:
• Building differentiated devices with intelligent systems;
• Expanding upon their traditional business by augmenting solutions;
• Extending solutions and services delivery channels by leveraging the Microsoft partner ecosystem.
For Microsoft partners that are authorized to transact through Volume Licensing, Windows Embedded 8 through VL presents a new opportunity to expand customer relationships. While customers will continue to work with OEMs to purchase Windows Embedded devices, those customers that need greater manageability and control of their devices now have options. That’s where you come in.
If you’d like to learn more about Windows Embedded 8 offerings through Volume Licensing, take a look at the Windows Embedded 8 Volume Licensing Brief. Also, bookmark this link so you can take advantage of our sales, marketing and technical training curriculum. There are a number of resources for developers and IT Pros available now, and there are several courses being developed. Check back in late July and August for the new Windows Embedded 8 and intelligent systems courseware.
Regardless of your business model, Windows Embedded 8 and the intelligent systems market present significant business opportunities you won’t want to miss. I encourage you to take a look at the Windows Embedded 8 partner page to learn more about how your business can benefit.