Activating Windows 7


Now that the Windows 7 Beta and RC are out, and the official general availability date has been announced, it’s a great time to talk about Windows activation and how it’s going to work. For customers who are already familiar with activating Windows Vista this will feel pretty familiar and, as far as the user experience goes, it’s not to different from Windows XP. Of course as I discussed in a previous post Windows Activation Technology is pretty different from it’s predecessor in Windows XP but this post is about the customer experience and making it easy to understand.


Activation is the initial process by which a Windows running on a PC is determined to be properly licensed and genuine, and it’s really quick and easy.   A lot of folks don’t realize that activation is required, so our team decided to put a little video together about Windows activation to help explain what it is, why it’s required, and how to do it.


Check out the Product Activation in Windows 7 video below and let me know what you think.



Just a little bit of housekeeping before I forget:  if you are running the Windows 7 Beta on your PC, read helpful information about expiration and moving to the Windows 7 Release Candidate.  If you are running the Windows 7 Release Candidate on your PC, check out some frequently asked questions for the Windows 7 RC, including how to locate your product key for activation


 -Alex Kochis, Director, Genuine Windows

Comments (2)

  1. From WGA Team blog: Now that the Windows 7 Beta and RC are out, and the official general availability

  2. ioniancat21 says:

    I remember writing about Vista and piracy years ago here and how the Genuine Advantage program is a complete waste of time for the paying customer and a failure in the sense that Microsoft has never stopped piracy using any of it’s stupid activation methods, which only waste the time of the paying customer.

    With Windows 7 on the horizon expect more hoops for us paying customers to jump through as well as piraters cracking past Windows 7 within 48 hours of it’s launch. I can tell you guys over hear at the blog like I told you years ago; Genuine Advantage is a failure, will always be a failure and will never cease to be nothing but a falure. To see Microsoft employees wasting their time trying to stop piraters who are technically more skilled than most Microsoft employees who create the Activation methods that only us paying customers have been wasting our time with. I wish to God Microsoft would finally get the picture that piracy of any of their products is entirely impossible to stop.

    In close, just so we’re all on the same page, expect that your next round of security checks will fail and be easily crushed with only paying customers harassed by your methods so waste your time as usual developing your Genuine Advantage garbage and I’ll be back after the launch to observe you all here licking your wounds while you plan your next round of security checkpoints that don’t work, have never worked and will never work.

    It’s time to throw in the towel and bury the Genuine Advantage program like the rotting corpse that it is. Trust me when I say your already done on Windows 7 and you don’t even know it…..