SmartQuote from ResponseLogix is the leading provider of automotive digital response management software for Internet leads. SmartQuote allows car dealers to provide a relevant quote response within 10 minutes of Internet lead receipt.
Jagdish Rajan, VP Technology at ResponseLogix, talks with Architect Evangelist Allan Naim of Microsoft about their choice of Windows Azure.
ReponseLogix has integrated best of breed internet marketing practices and advanced internet marketing technology to deliver consumers an immersive and enjoyable car buying experience, and dealers higher close rates on internet leads. Auto dealers can now deliver a feature-rich, comprehensive and personalized, web-based quote response within minutes of Internet lead receipt, followed by a 180-day follow-up program with both email and web marketing dimensions.
ResponseLogix chose Azure for cost effectiveness, worldwide development access, ease to deploy from staging to production. Recommends using Azure storage for read only data and PowerShell scripts for deployment to the Azure staging server.
About ResponseLogix, Inc.
ResponseLogix started in a car dealership. By observing the internet car buying sales process from both the dealer and the customer side, ResponseLogix determined that effective Digital Response Management is the key to achieving both immediate initial response and effective ongoing follow-up. With this in mind, the company created its powerful patent-pending solution suite, tailored to the needs of the fast-paced, multi-tasking dealer internet selling environment.
ResponseLogix delivers software as a service (SaaS) technology to auto dealers that engages the customer early in the car buying process and then propels her toward purchase. SmartQuote® delivers a relevant quote response within 10 minutes of internet lead receipt 95% of the time. SmartFollow® automatically follows-up and reactivates leads if the customer doesn’t buy right away. SmartFacts® delivers powerful analytics to help optimize the performance of Internet sales departments. ResponseLogix products are available in 40 US markets for Toyota, Ford, Lincoln-Mercury, Chrysler, Dodge, Jeep, Honda, Lexus, Audi, Acura, Nissan, Infiniti, Kia, Hyundai and Volkswagen dealers across the US. Additional OEM’s will be supported soon. Additional information is available at www.responselogix.com.
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Bruce D. Kyle
ISV Architect Evangelist | Microsoft Corporation