Phone Roadmap Adds Geos, Ways to Distribute Apps – Mango Apps Coming in August

phone7-brandThe roadmap for Windows Phone ‘Mango’ was explained in a team blog post. The announcements included these of significance to ISVs worldwide:

  • Nineteen new markets and seven countries have been added to Windows Phone Marketplace.
  • ISVs can distribute applications through Marketplace in a hidden state, where they are not discoverable via browsing or searching Marketplace. And you can distribute your app to up to 100 selected testers.
  • Developers will need to use the Windows Phone Release Candidate (RC) tools that we expect to make available in late August to finalize their Mango apps and submit to App Hub.

Details are available at the Windows Phone team blog post Windows Phone Developers Get New App Hub Features: Mango app submission just one month away.

App Hub Updated

New App Hub developer portal has been updated with key new functionality, multiple enhancements and support for several new markets. For those of you who are new to Windows Phone, App Hub is where you manage your account, change settings, submit applications and stay up to date on Windows Phone. For Mango, we’ve updated App Hub to give you:

  • More geographic markets for developers, consumers and advertising coverage.
  • New private distribution options.
  • Enhanced application and account management capabilities.

Private App Distribution

Developers can now choose to distribute apps privately to users using two new options: beta and/or targeted distribution. Apps distributed through these private distribution methods can only be downloaded by users using a deep-link and the apps cannot be discovered via browsing or searching in Marketplace.


19 new markets are added to Windows Phone Marketplace include Brazil, Chile, Colombia, Czech Republic, Denmark, Finland, Greece, Hungary, India, Japan, Netherlands, Norway, Poland, Portugal, Russia, South Africa, South Korea, Sweden and Taiwan.

7 new developer markets enabled include: Chile, Colombia, Czech Republic, Hungary, Israel, South Africa and South Korea.

In a couple of months (early fall 2011), developers will also be able to register from China. We will also expand the registration support already available in India.

Microsoft Advertising pubCenter will support Windows Phone 7 app developers in the following 18 countries by the end of 2011: Australia, Belgium, Canada, Denmark, Finland, France, Germany, Hong Kong, India, Italy, Japan, Mexico, Netherlands, Norway, Spain, Sweden, Switzerland and the United Kingdom.

Enhanced App Management

App Hub gives you better account management tools, a streamlined application submission process and enhanced reporting capabilities.

Next Steps

  1. Publish any of your non-game existing applications to the new Marketplace markets. See the blog post for details on how to make your app available to the countries that have been added. For game developers, App Hub is adding functionality to support game ratings and allowing developers to upload the associated rating certificates. Game developers should be ready to publish in August.
  2. Review app pricing.
  3. Be ready to submit your Mango app in August. Get ready using the free ‘Windows Phone SDK 7.1 Beta 2’ here. But you’ll need to the upcoming RC version to publish in August.


Bruce D. Kyle
ISV Architect Evangelist | Microsoft Corporation


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