Marketron Leads Radio Industry with Windows 7, BI

Marketron works with about 80% of the radio stations tracking, placement, and payment of radio ads. Marketron’s developers are adding business intelligence features using SQL Server 2008 R2 and user interface improvement using Windows 7.

Marketron Broadcast Solutions is a compilation of the most successful software products ever developed for the media industry. More than 7,000 stations depend on Marketron for the support, service and development of their critical operating software. Marketron solutions are licensed by 47 of the top 50 radio broadcast groups in the United States.

Marketron Products include the industry leading radio traffic and billing software solutions: Marketron Traffic, Visual Traffic and DeltaFlex, as well as TvSCAN and REP-PAK, premier sales systems for television.

Doug Cleven of Marketron talks with ISV Architect Evangelist Bruce Kyle about the features now possible using Microsoft technologies.

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Windows 7

Marketron application has moved from Windows XP to being compatible with Windows 7. Windows 7 offers new user interface improvements such as Jump Lists that let users quickly navigate Marketron’s Windows Form application.

SQL Server 2008 R2

Marketron is moving from SQL Server 2005 to SQL Server 2008 R2 to take advantage of the improvements in Reporting Services. As an ISV, it allows analysts and those needing the data to get business data at the time needed for decisions.

Bruce D. KyleISV Architect Evangelist | Microsoft Corporation