Ad Campaign Continues with ‘Because It’s Everybody’s Business’

The next phase of the People Ready advertising campaign. The campaign introduces a new tagline—because it's everybody's business—and features prominent business leaders talking about the role that the right technology can play in enabling employees to drive business success.

The message is particularly applicable now, in a time when many businesses are struggling to figure out how to succeed in the face of a difficult economic environment.  The message underscorse the idea that business is personal. And that Microsoft provides technologies to empower people across an organization to drive business success.  Microsoft offers a wide range of technologies and solutions—from unified communications, collaboration, and customer relationship management—that can help you reduce costs, improve efficiency, and fuel innovation so they can meet their business goals today and tomorrow.

The campaign first kicks off in the United State with new ads on TV, online, and in print. The ads feature business leaders who are also our customers from great companies including Coca Cola, Audi, British Telecom, Cadbury, and L’Occitane.  We will roll the campaign out in Canada next week, and in the UK, France, and Germany in early February, and Japan will launch early next fiscal year.

Visit the People Ready Web site.

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