Google Analytics – Data confidentiality and account administration

Prior to me joining Bing Ads (Online Services Division) in Microsoft, I always worried about data confidentiality on the internet. In this blog post, I will share with you Google Analytics data confidentiality and the account administration of Google Analytics – http://www.urmilasinghal.com/2012/10/google-analytics-2-data-confidentiality.html

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Google Analytics introduction

 introduction to Google Analytics, signing up and adding a site and installing the tracking code at http://www.urmilasinghal.com/2012/10/google-analytics-what-where-how_12.html

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Starting point zero and its importance in data analytics

The importance of a starting point or baselining in data analytics including key performance indicators (KPI) and tools available for web analytics is explained in my next blog at http://www.urmilasinghal.com/2012/10/starting-point-zero-and-its-importance.html

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