Since last summer, when I’d somehow won the Computer Weekly “Public Sector IT Blog of the Year” award for 2008 (for the UK Schools blog), I’d been asked to run a series of internal, and then external, workshops, and been invited to speak at others’ events on my approach to blogging. To be honest, I don’t think I’m an expert (after all, there are plenty of professional bloggers out there that make a full-time living doing it) but on my journey of personal and business blogging over the last six years, I’ve picked up some hints.
In June 2009, following on from a blogging workshop I gave in London, I sat down and turned all of my slides and information on good practice in blogging into a series of blog posts. Bear in mind, these are all personal opinions - you may find that some of the things I outline don't work for you, or you disagree with their intent, so feel free to take the bits you think are useful, and ignore the bits that aren't!
I hope you find it useful:
- If you do, feel free to share this guide, and the links with others. And let me know your thoughts.
- If you don’t, then send me your thoughts – either by email or by adding comments to the blog.
I’ve subsequently produced a PDF version of the Good Blogging Guide, which is an edited version of the blog posts.
If you prefer to read the online version, and catch any updates since this document, then read on…
Chapter One: Write for the audience
How to select an audience and focus on it. To help I share the profile of the person I’m writing for when I sit down to write the UK Schools blog.
Chapter Two: Have an objective
Two simple rules which help you to stay focused on what you want each blog post to achieve, and to know what to write.
Chapter Three: Getting onto page one of Google
Also known as SEO in plain english, or ‘search engine optimisation for blogs’, this gives you four simple rules to get your blog noticed, and found by people searching for your subject.
NB: Chapter 3 1/2 shows what happened when I used the rules on Chapter 3
Chapter Four: A blogging Code of Practice
Advice on how to construct your own blogging guidelines, if you’re part of an organisation. With examples from the Civil Service, Microsoft, my own team’s guidelines, and a council code of practice for education bloggers.
See also a bonus post on Twitter in the Public Sector
Chapter Five: No lawyers please
I have a personal dislike for people that write in language the rest of us can’t understand. Hence “No lawyers please”, with quick rules on writing style and some tools to help you to understand your own.
Chapter Six: When things go wrong
Not the use of ‘when’ not ‘if’. Some advice about how to deal with tricky situations, and how to get your organisation on your side when things don’t quite go to plan!
Chapter Seven: The best tools
Okay, I admit this is still in the works. But it’ll be here soon, and then I’ll come back and add the link.