Next Generation Learning for 30p a year

Every now and again I come across a bit of information that I’m not sure about. Like this from a written answer in Parliament:

The Next Generation Learning campaign sponsored by Becta is designed to raise the awareness of parents or carers, employers and learners of the benefits of the use of technology in education and to drive greater demand for it. It demonstrates how greater engagement with parents or carers can increase a learner's potential, how effective use of technology can improve schools and colleges, and how to ensure children are safe online.

Becta funding for the campaign for the 12 months April 2008 to March 2009 was £3.1 million. Funding for 2009-10 and 2010-2011 has yet to be confirmed but Becta expect this to be in the region of £2.5 million per year. There is no commitment to fund the campaign beyond this period at this time.

Next Generation LearningIs that good or bad? £3.1 million to promote Next Generation Learning this year, £8m over three years. I reckon it might be good – after all:

  • It’s less than 30p spent per student per year (there’s 9.6 million of them)
  • It is approximately 0.3% of the total spend on ICT in schools

And if it makes a difference to how parents & schools see ICT in schools, it is a good thing. But is it making a difference to how parents or schools feel?

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