A CRM solution has a key role to play in many aspects of the business operations and student/staff engagement activities of HE/FE institutions.
To be successful, a CRM solution must have a very close fit with those activities and to this extent the development and deployment of an education-focused CRM solution has become a specialist activity.
The emphasis on the ‘student experience’ has led many institutions to focus on the improvement of their recruitment and retention performance. In turn this has resulted in a renewed emphasis on sales, marketing and customer services capabilities in key areas:
Student Lifecycle Management
Business Engagement & Innovation
The following document was produced by Microsoft in Education partner Phoenix Software Limited, and explores each of these areas in greater detail, looking at some of the challenges faced in FE and HE, and how deploying Microsoft Dynamics CRM with the help of a trusted partner can create a tailored CRM solution for individual academic institutions: