This is a guest post from Hélène Fyffe, an undergraduate starting her final year at Edinburgh Napier University, having spent a year on placement with Microsoft UK Education as part of her course.
We all know how much students like to socialise in their spare time. A big part of university life is going out, meeting interesting people and joining sociable, and at times, barmy societies. A standard unspoken role about cities with multiple universities is that when students cross paths at sports matches and events, there tends to be a healthy dose of competition.
Now I'm sure none of us are naïve enough to presume that students from competing universities always bond together as perfectly as beans and toast, however, often students have school friends at competing universities and so peaceful links are quite formidably made. You're probably wondering where I'm going with this, and the point I'm attempting to convey is that students talk and do compare their university experiences.
Give your university the upper hand with the Pro Plus Benefit for Students!
I found myself in one of those situations last week, when I took my university friends to my cousin's event who attends a competing university from ours. As the introductions blossomed into conversations, the usual exasperating topic of 'my uni is better than yours' cropped up and this time, I saw good tangible justifications for my cousin's argument: His university provides the Microsoft Office 365 Pro Plus Benefit for Students and as he is pursuing a Masters, he has been delighted to save his depleted funds and have access to enterprise-grade Office 365 tools at no cost. It was obvious that he and his friends felt their university had a better deal and my friends were very keen to have access to the same opportunity. I've seen more conversations on Facebook with students from universities all over the UK sharing the links with their friends so they can claim their Office 365 benefits.
Make sure to meet student expectations
I think this is a powerful indication of the increasing awareness of the Pro Plus Benefit amongst students, and universities really need to be active in either implementing it, or promoting it around their faculties if they do provide it.
Lots of students aren't aware that their university offers such an attractive service, so make sure to flaunt it around campus and influence positive conversations about your university to be had at student parties!
Here are some links to fun marketing materials that can be downloaded and used around campus: