Letting your students know about the Ultimate Steal


Last year, quite a few universities asked us for materials that they could use to let their students know about the Ultimate Steal offer (Office Ultimate 2007 for £38.95). And universities and colleges including Bristol, Kent, Stirling, Queens University Belfast, Salford, QMU Edinburgh, Bradford, Middlesex, Loughborough, Homerton College and Derby put up announcements last year on their student portal, or on their VLEs. This year, with staff also being eligible, we’ve already started to get queries from people asking for materials.


Promoting on your university’s student website(s)


Banner_uk468x60


To make it easier for you, we’ve created a range of graphics banners (all looking like the above) which you can download and use. They are all on my SkyDrive folder, or you can download them using the links below – the numbers represent the width x height:


160 x 600 – Right click to download


250 x 250 – Right click to download


300 x 250 – Right click to download


468 x 60 – Right click to download


728 x 90 – Right click to download


Grabitbanner


And if white’s really not your colour, then how about the “Grab It” banner above?


640 x 164 “Grab It” banner – Right click to download


Promoting by email to your students


Many universities didn’t want their students to miss out on the offer and emailed them to let them know about it. If you want to take this option, there’s a standard email template to get you started


Email template – Right click to download




Flyers and Door HangersDoor_Hanger


We have some packs of flyers and ‘door hangers’ available – just like the one on the right – that some universities have used. The door hangers were used in student accommodation, and the flyers have been placed either around campus, or specifically around the IT departments.


If you’d like a pack of flyers etc, drop me an email with an address I can send it to.



“But, why would we want to promote Microsoft’s offer?”


And that’s a good question (Of course, I would say that, because I just wrote it!).


Here are some of the reasons that universities have told me that they’ve wanted to tell their students:



  • Save their students money (because the “Home and Student” version in the shops costs more, and does less)

  • Being seen to be offering their students a better service

  • Make their life easier (eg if you have students with older, ropey copies of Office coming to you for support)

  • Improve the service from their Student Helpdesk

  • Help students improve the quality of their work, and collaborate with things like Groove

  • Reduce the number of dodgey DVD copies of software circulating on campus, which brings with it virus risks etc

Last year, the buzz about The Ultimate Steal made its way around universities pretty quickly, but it’s fair to say that it was in an uneven way. This year, perhaps we can work better with you to make sure that none of your students pay too much for their copy of Office when they buy it.

Comments (9)

  1. Peter says:

    Hi,

    I’m from a college in Northern Ireland.

    How can we get our hands on flyers/door hangers/posters about this?

  2. Ray Fleming says:

    Hi Peter,

    Whoops – I forgot to give an email address to get packs. I will add it to the post now.

    It’s uksteal@microsoft.com

    Ray

  3. Mike Whyment says:

    Sending an e-mail to this address produced;

    Delivery has failed to these recipients or distribution lists:

    uksteal@microsoft.com

    An error occurred while trying to deliver this message to the recipient’s e-mail address.

     

    Note from Ray:

    Thanks Mike – I thought I’d fixed that problem on Friday, so will have another crack. In the meantime, email me (have just adjusted the post’s email address)

  4. Corliss says:

    Are there any promotional tools available for the Ultimate Steal for US students?

  5. Ray Fleming says:

    Hi Corliss

    Drop me an email (via the email tab at the top of the blog, or to ray.fleming@microsoft.com) and I’ll send you the contact details for the person who’s dealing with the Ultimate Steal in the US. I’m sure he’ll have somethings for you

    Ray

  6. Raza says:

    Hi,

    IT Services of Coventry Univeristy have also advertised the Ultimate Steal on their student portal. Here is the link to it https://cuportal.coventry.ac.uk/txtlstvw.aspx?LstID=5021a2ca-63fc-41a9-ac47-c971ab9eb0fe

  7. Mike Bell says:

    Hi,

    Do you have a Powerpoint file advertising the Ultimate Steal that we could run on our plasma screen at the librray entrance?

    Mike

  8. Dominic says:

    Mike, great idea.  I’ll get on an post something on the blog.

    Dominic

  9. Dominic says:

    Here’s a link to a presentation which could be used as Mike Bell suggests:

    http://cid-7eaaf78c88e9bfad.skydrive.live.com/self.aspx/Blog%20files/The%20Ultimate%20Steal.pptx

    I had to get in a slide about officelive because it’s so good and relevant to our students 🙂