Last year, quite a few universities asked us for materials that they could use to let their students know about the Ultimate Steal offer (Office Ultimate 2007 for £38.95). And universities and colleges including Bristol, Kent, Stirling, Queens University Belfast, Salford, QMU Edinburgh, Bradford, Middlesex, Loughborough, Homerton College and Derby put up announcements last year on their student portal, or on their VLEs. This year, with staff also being eligible, we’ve already started to get queries from people asking for materials.
Promoting on your university’s student website(s)
To make it easier for you, we’ve created a range of graphics banners (all looking like the above) which you can download and use. They are all on my SkyDrive folder, or you can download them using the links below – the numbers represent the width x height:
160 x 600 – Right click to download
250 x 250 – Right click to download
300 x 250 – Right click to download
468 x 60 – Right click to download
728 x 90 – Right click to download
And if white’s really not your colour, then how about the “Grab It” banner above?
640 x 164 “Grab It” banner – Right click to download
Promoting by email to your students
Many universities didn’t want their students to miss out on the offer and emailed them to let them know about it. If you want to take this option, there’s a standard email template to get you started
Email template – Right click to download
We have some packs of flyers and ‘door hangers’ available – just like the one on the right – that some universities have used. The door hangers were used in student accommodation, and the flyers have been placed either around campus, or specifically around the IT departments.
If you’d like a pack of flyers etc, drop me an email with an address I can send it to.
“But, why would we want to promote Microsoft’s offer?”
And that’s a good question (Of course, I would say that, because I just wrote it!).
Here are some of the reasons that universities have told me that they’ve wanted to tell their students:
- Save their students money (because the “Home and Student” version in the shops costs more, and does less)
- Being seen to be offering their students a better service
- Make their life easier (eg if you have students with older, ropey copies of Office coming to you for support)
- Improve the service from their Student Helpdesk
- Help students improve the quality of their work, and collaborate with things like Groove
- Reduce the number of dodgey DVD copies of software circulating on campus, which brings with it virus risks etc
Last year, the buzz about The Ultimate Steal made its way around universities pretty quickly, but it’s fair to say that it was in an uneven way. This year, perhaps we can work better with you to make sure that none of your students pay too much for their copy of Office when they buy it.