As a result, I’ve run a few blogging workshops for internal colleagues, and followed that up with workshops for people within education who are thinking of taking up blogging, or want to discuss taking an existing blog further. Following on from a blogging workshop I gave in London, I thought I should sit down and turn all of my slides and other information on good practice in blogging into a series of blog posts. And I’ve finally managed to get them up and published on the UK Schools blog. Rather than repeating them here, either go and look at The Good Blogging Guide page, or use the individual chapter links below.
Bear in mind, these are all personal opinions – you may find that some of the things I outline don’t work for you, or you disagree with their intent, so feel free to take the bits you think are useful, and ignore the bits that aren’t! Hopefully, some of it will be useful.
Chapter One: Write for the audience
How to select an audience and focus on it. To help I share the profile of the person I’m writing for when I sit down to write the UK Schools blog.
Chapter Two: Have an objective
Two simple rules which help you to stay focused on what you want each blog post to achieve, and to know what to write.
Chapter Three: Getting onto page one of Google
Also known as SEO in plain english, or ‘search engine optimisation for blogs’, this gives you four simple rules to get your blog noticed, and found by people searching for your subject.
NB: Chapter 3 1/2 shows what happened when I used the rules on Chapter 3
Chapter Four: A blogging Code of Practice
Advice on how to construct your own blogging guidelines, if you’re part of an organisation. With examples from the Civil Service, Microsoft, my own team’s guidelines, and a council code of practice for education bloggers.
Chapter Five: No lawyers please
I have a personal dislike for people that write in language the rest of us can’t understand. Hence “No lawyers please”, with quick rules on writing style and some tools to help you to understand your own.
Chapter Six: When things go wrong
Not the use of ‘when’ not ‘if’. Some advice about how to deal with tricky situations, and how to get your organisation on your side when things don’t quite go to plan!
Chapter Seven: The best tools
Okay, I admit this is still in the works. But it’ll be here soon, and then I’ll come back and add the link.