I’ve noticed how the use of CRM (Customer Relationship Management) systems have been growing rapidly in education. I have traditionally thought about “students” rather than “customers”, but the changes that have happened in the FE sector over the last few years, and an increasing focus on business customers (through things like ‘Train to Gain’), have meant that sophisticated customer management techniques are vital to support the continuing development of your business. And after all, building a relationship with an existing customer is a lot less expensive than finding new ones every year.
The Microsoft Dynamics CRM system version 4, is being launched on 31st January, at our main offices in Reading, with a follow up launch at The Royal College of Surgeons in Edinburgh on 26th February. The event will give you a chance to see how the CRM system is developing, and an opportunity to hear a customer talking about how it is being used within their business. (I notice the General Manager for Dynamics CRM worldwide will be there, so a chance to ask some deep questions about our strategy too!).
A customer case study within education
You may also be interested in reading about how one of our customers is using Microsoft Dynamics CRM. The case study is just over a year old, and examines the issues that the DfES wanted to tackle when they implemented a pilot CRM system in their Corporate Services and Development Directorate. You can read more about it on our worldwide Case Studies website.