Gartner & Forrester Analyst Reports
Strange Magic....
As part of my pre-sales work, I inevitably assemble a collection of customer-ready presentations and whitepapers that I can use to help support the business case for Microsoft Dynamics CRM. Analyst reports from the likes of Gartner and Forrester can be very useful when positioning our solution for different functional requirements (e.g. sales force automation or customer service) or market segments (e.g. mid-market or enterprise), but they generally come with a price tag if you wish to purhase them for redistribution.
A couple of weeks ago I discovered that Microsoft has secured all copyright and publishing privileges with firms such as Gartner and Forrester, to include their reports on our website here - https://www.microsoft.com/presspass/itanalyst/default.mspx.
At the time of writing there are more than 70 reports available, covering all manor of Microsoft product areas from Mobile to Data Warehousing, but of particular interest to me are the CRM-related reports:
- Gartner Magic Quadrant for CRM Customer Service Contact Centers, April 2009
- The Forrester Wave: Customer Service Software Solutions, Q4 2008
- The Forrester Wave: Sales Force Management, Q4 2008
- The Forrester Wave: Enterprise CRM Suites, Q3 2008
- The Forrester Wave: Midmarket CRM Suites, Q3 2008
- Gartner Magic Quadrant for Sales Force Automation, July 2008
Now you have no excuse not to use these reports when putting together your business case for Microsoft Dynamics CRM.
This posting is provided "AS IS" with no warranties, and confers no rights.