InFocus Increases Productivity and Savings with Integrated ERP and CRM Solution


InFocus is a leader in the digital-projection market and a globally known brand. To compete more effectively and profitably in a challenging market, the company made a strategic decision to outsource its manufacturing operations and reduce overhead. To facilitate such change, InFocus decommissioned its Oracle software environment and built a business-aligned infrastructure with Microsoft Dynamics AX as a key element.

To support sales and drive revenue, the company deployed Microsoft Dynamics CRM. Since then, the company has increased productivity by 125% and decreased annual IT costs by 65%. For Microsoft Dynamics AX alone, InFocus has achieved an annual savings of U.S.$1 million and a full return on investment in less than 24 months. In addition, the company’s sales team has been able to sign up more than 70 new strategic accounts by taking advantage of the CRM system.

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Posted By Fee Nolan

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