Well what are house ads?
Basically House ads are a new capability that enables developers that have two or more Windows or Windows Phone apps in the Store, to promote one of the apps in the other apps, using the Microsoft Ad SDK.
So simply put its an awesome portfolio cross promotion tool, allowing you to promote your content apps/games from one apps to another..
For example, let’s say you have a 2 games..
game1, and game2. Both games use the Microsoft Ad SDK, and there are times when the Ad SDK cannot deliver an add or you may want to simply say for every 100 paid ads add 1 of my ads.
So you can be promoting your game1 within game2, and the game2 within game1, without any changes to your code.
So what do you need to do to implement this..
How do you create a House Ad?
To create a house ad, go to the Microsoft pubCenter, create an ad campaign, select ‘House’ in campaign type, and enter the app that you want to promote. You can start and stop the campaign any time you want. House ad campaigns have no time boundaries and are provided at no cost to you.
When choosing to use house ads, you will need to balance promotion vs revenue. Windows ad mediation helps deliver the highest fill rate possible, with revenue generating ad networks. Using house ads reduces the inventory of ads available to your app to monetize, shifting your advertising focus to app promotion.
Read more about house ads in the Microsoft Advertising blog.
Our recommendations are give house ads a try if you have multiple apps in the Store, in addition to using Windows ad mediation to help increase your Windows Phone ad revenue.