Do you understand how your app is being used?

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Do you analyse how your apps is being used? No… Well I bet you analyse your web sites usage…

Well have you heard of Flurry?

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Flurry https://www.flurry.com is an AWESOME FREE AND POWERFUL analytics tool that's free of charge.

Flurry is FREE but believe me it doesn't cut any corners. Since its launch in 2008, Flurry has continuously added cutting-edge features and extensively scaled the big-data platform upon which the service is built.

Flurry Analytics also boasts advanced features for power users including funnel analysis, custom segmentation and conversion tracking. And Flurry provides several exclusive, one-of-a-kind features including audience demographic estimates, benchmark comparisons and cross-application funnels.

You can gain deep insight into your app users behaviour very quickly and with little effort using Flurry's Analytics service.

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For Windows Phone 8 its as simple as follows

1. Register for FREE at https://www.flurry.com
2. Download the Flurry SDK for Windows Phone
3. Reference FlurryWP8SDK.dll in your application project
4. Configure your WMAppManifest.xml to have access to networking and device information
5. Incorporate the following two lines of Flurry code:

 private void Application_Launching(object sender, LaunchingEventArgs e) 
{
    FlurryWP8SDK.Api.StartSession("FLURRY_API_KEY");
    // ....
}   private void Application_Activated(object sender, ActivatedEventArgs e) 
{
    // Restart session
    FlurryWP8SDK.Api.StartSession("FLURRY_API_KEY");
}

Those 4 steps will give you access to the features below (see Analytics Dictionary for details)

You can gain information on the follwoing

  • Sessions
  • Active Users
  • New Users
  • Session Length
  • Frequency of Use
  • Benchmarks
  • Page Views
  • Custom User Segments
  • User Paths
  • Lifecycle Metrics
  • User Retention
  • Version Adoption
  • Cross-App Usage
  • Category Interests
  • Demographic Estimates
  • Time of Day Reporting
  • Geographic Usage
  • Language Metrics
  • Devices
  • Carriers
  • Firmware Versions

Additionally you can track Custom Events which provide you with a deeper understanding of user behaviour and the way they utilise your app/game.