Microsoft examines causes of ‘cyberchondria’

From the International Herald Tribune.

On Monday, Microsoft researchers published the results of a study of health-related Web searches on the company's Live search engine as well as a survey of the company's employees.

The study suggests that self-diagnosis by search engine frequently leads Web searchers to conclude the worst about what ails them.

The researchers said they had undertaken the study as part of an effort to add features to Microsoft's search service that could make it more of an adviser and less of a blind information retrieval tool.

Although the term "cyberchondria" emerged in 2000 to refer to the practice of leaping to dire conclusions while researching health matters online, the Microsoft study is the first systematic look at the anxieties of people doing searches related to health care, Eric Horvitz said.

Here’s a link to the full paper.

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