Repeat after me: wireframes are not visual design

Over the years I have perfected a special skill. It goes like this: I send out wireframes for review and feedback. These may be low fidelity sketches or high fidelity interface mock-ups. Whatever they are I send them out for comment because I believe in a collaborative process. I compose the email, explain what wireframes…

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User testing is common sense.

In any industry where members of the public are exposed to a product, rigorous testing takes place prior to its release. It’s necessary. It makes commercial sense. After all, would you go ahead launching a product that customers hated? Who would? But incredibly this happens all the time. Foregoing user testing is often because of…

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