This week Entertainment Weekly published its Summer Movie
Preview issue which uses Microsoft Tag to allow readers to view official
trailers of 16 featured films via their mobile phones.
In addition to the 16 movie trailers, there are also
advertising tags from (Absolut, HBO, The History Channel, Honda, and
CTAM/Movies on Demand) included in the issue.
This is a great way for any filmmaker to take their print posters/movie covers
to an interactive level. Allowing the filmmaker to point the interested party
to whatever content they choose, whether it be a trailer, movie times,
biography or something creative. This really helps people understand more
about the movie before they make their decision.
Have you seen Tag on any movie posters? How would you
like to see the film industry use Microsoft Tag?
The following Tag shown above takes the user to the following
Trailer for the movie:
Create your own Tag : tag.microsoft.com
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