Rockstars, Razorfish & Tag




At SXSW 2010 during the Microsoft event at Speakeasy in
Austin,TX. There was a very interesting augmented reality demo put on by Razorfish. They created a very fun and unique experience for Microsoft
guests. People were able to stand in front of a camera and choose a certain theme that would layover their image on  a screen. They
could choose to augment their figure by selecting themes suchs as Kiss, The
Jacksons, Rockstars and more. The other interesting aspect is how they would
share these images with the people who were participating. Once the picture had
been taken people were able to snap a Tag. This would lead the user to a live
feed on Flickr. Allowing users to grab the photos directly on their mobile or
pc.

 Below is a great video example of how this all works: (You will see Tag around the 1 minute mark)





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