The clip above was shown today on the CBS Early Show. CNET’s Natali Del Conte discussed
how QR codes may change the future of advertising and how consumers can scan
the codes with their cell phones to receive information on their mobile phone.
Although the segment focused mostly on the QR code, Natali did show off several
Microsoft Tag examples in magazines such as Self, Details and Golf Digest,
video games like Halo Wars and even a We The Kings promotional music poster.
Having the Tag reader on your phone allows you to read any Microsoft Tag that
It’s important to note that the QR code was developed over
14 years ago in Japan and Microsoft Tag is a new technology, released just last
year, which offers a number of improvements vs QR code technology.
The great thing about Tag is that anyone can easily create a
Tag at http://tag.microsoft.com
and you are able to view the analytics of each tag you create, such as how many
people have scanned the Tag. Another cool feature Tag offers is the ability to
change the experience behind the Tag. For example, if you create a Tag to
direct friends to your Twitter page, you can go back and change the URL behind
the Tag to direct friends to your Facebook page instead, without having to
create an entirely new Tag. Additionally, you can opt to create a customized
Tag using a logo or picture
Above is an example of a Custom Tag
Click here to read more on the differences
between Tag and QR Codes, and experience Tag for yourself, while perfecting
your golf swing, by snapping this Tag from Golf Digest Magazine:
to a video sequence showcasing a golf swing that Y.E. Yang used to beat Tiger