Tag is popping up in different places in the world and now we are hearing about how Auchan using Tag. Auchan is one of the largest chains in France and they are
up on their technology and have decided to use Microsoft Tag in their magazines.This is a great way to direct future customers to relevant information related to items in a magazine.
Here you can see examples of how they have their tags beside certain items in the magazine.
When a user “snaps” a tag near an item they will be taken to a mobile webpage. Here they can see
trailers and other information related to the item.
Here is a shot of what the mobile interface after “snapping” the Microsoft Tag beside the game Aion (shown left)
Now prospective customers can see a longer description, images and videos related to the game Aion.