GET MARRIED MAGAZINE IS THE FIRST BRIDAL PUBLICATION
TO USE THE CUTTING-EDGE MICROSOFT TAG, BRINGING PRINT PAGES TO LIFE!
With the click of a smart phone camera on the pages of Get Married magazine,
busy brides connect instantly to videos, websites, photos and information – while on the go!
Tagged” editorial and advertisements will turn traditional magazine reading into ground-breaking,
rich, multi-media experiences within the wedding and bridal industry.
With the small, colorful Microsoft Tags, Get Married magazine offers brides - who are busy working, planning and playing- quick, easy and convenient connectivity to information when and where they want it. With no typing, fumbling with URLs, texting short-codes or launching browsers. Brides can learn more about a product, save Tags for later viewing, and make a purchase – directly from their phones. With Tag, Get Married makes the process of planning a wedding more convenient and even more fun.
"Get Married is taking user interaction to the next level with Tag. They have brides who are really engaged, incredibly focused on planning and shopping for their weddings, and Tag allows them to stay in the moment,” said Aaron Getz, business leader for Microsoft Tag.
“Advertisers in Get Married magazine can deepen the relation with the brides making their ads immediately actionable and more entertaining. Besides they can track the actions brides are taking and inform their marketing strategy.”
GetMarried.com has done an outstanding job using Microsoft Tag!
Below you can see that they have detailed instructions for their users. This is great, as this is newer technology for many.
Once you have followed step 1 and printed out the PDF - you are able to scan the TAG with your mobile phone.
Make sure that you have installed the software that is needed to read the tag.
On your mobile brower go to http://gettag.mobi
Now the fun begins! Below is a picture of the tag GetMarried.com has created. Open up the Tag application on your mobile and snap the image below!
We recommend that you print it - if you are unable to read the tag off of your computer.
You are now taken to a wonderful video that Get Married has created!