PhizzPop Design Challenge in Los Angeles, CA

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My colleague Will Tschumy has just posted the problem statement for the PhizzPop Design Challenge in Los Angeles.  This challenge will culminate with a party this Thursday night, December 6.  Since this is a media-oriented scenario, it's especially exciting for me!  If you want to come to the party and see what the design agencies came up with, register here, and I'll see you there!