We are very excited to share an interesting solution built by one of our customers VMob . New Zealand-based VMob is harnessing IoT to help McDonald’s transform its customer engagement in the Netherlands, Sweden and Japan, regions that represent about 12 percent of the food service retailer’s locations worldwide. With VMob, McDonald expanded its existing mobile app in these markets, building on standard features such as product information, restaurant locator and mass offers for promotions and specials. They did this by combining the mobile app with contextual information and social engagement to dynamically personalize the customer experience.
Watch this cool video to see the solution in action: https://www.youtube.com/watch?v=EsT04Uopl7o&feature=youtu.be
Detailed article can be found here: http://blogs.microsoft.com/iot/2015/01/12/boosting-retail-sales-with-iot-powered-customer-engagement/