Innovation and design

I just read a great article by Alain Breillat describing the Apple design process: http://www.pragmaticmarketing.com/publications/magazine/6/4/you_cant_innovate_like_apple There are a couple of things that stood out for me: A real design process. The article says that Apple designers create 10 different mockups of any new feature they are working on. These are then narrowed down to three…

0