Putting soul in to your products


Welcome to the most powerful naturally aspirated road car engine in the world today. A beautiful video that talks about the between engineering and design to build 77 one off cars.

I love listening to Marek Reichman talk about the design – I met him a few years back in Vegas and he’s top chap. Aston Martin’s have always had soul and this video does justice to the soul in this car I think.

I need to go explore soul a bit more as part of my new role.

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