Is innovation an effect or cause?

Noah Brier works for The Barbarian Group and I stumbled across this presentation of his via Dave Knox. I love the start with Gillette and their 5 blades and then the further analysis of what innovation truly it. What it is of course is one of the most overused words in the IT industry but it’s one that maybe needs to be used more sparingly if it’s ever to have any real meaning. I’m not sure I totally agree with the distinction Noah draws between invention and innovation but I’m going to go read it a few more times before drawing my own conclusions (which I’ll post here).

Slides 18, 19 and 20 in particular are thought provoking. Is innovation an effect or cause?

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