tag has been around for a while now and is a funky way of making a lot of information available via small, digital tags applied to any object. You point your mobile device at the tag, snap a photo and the tag application fetches you more information. Behind the scenes there is a reporting and analytics tool you can access to see how your tag campaign is going. There have been plenty of of smart applications of this technology and it’s now out of beta as over 1 billion tags have already been created. They’re making the physical world digitally enabled….the city of Amsterdam is tagging landmarks to help tourists get more information for example.
As an aside, I love their website. tres tres chic