We just announced Microsoft OneApp which incredibly hadn’t leaked as far as I can tell. What is it? Basically it’s a mobile application platform for feature phones – of which there are over 2bn in the world.
OneApp enables some of the most popular applications we’ve become familiar with on smartphones to run on feature phones. Windows Live Messenger, Facebook, Twitter, and many more – these are real applications, not just websites rendered on a feature phone.
Its lightweight on-phone footprint of just 150 KB makes the installation easy and fast. OneApp also includes cloud services that help offload processing and storage from the phone to the Internet, improving overall performance. OneApp runs on a wide range of phones with more being tested all the time
OneApp is available in South Africa through Blue Label Telecoms and their mibli service and we have plans to launch in more countries within the next year. The team has made a tonne of additional information available