How does the Internet see you? Get your online persona calculated

I’m having a lot of fun with Aaron Zinman'sPersonas .

Zinman is a PhD student in MIT's Sociable Media Group and has produced an addictive natural language processing application to create your online persona in something that looks like a DNA strip.

The outcome is questionable based on a few test I did of friends and famous folks but the animated process of building your persona is TOTALLY addictive. To quote from the personas site

Enter your name, and Personas scours the web for information and attempts to characterize the person - to fit them to a predetermined set of categories that an algorithmic process created from a massive corpus of data. The computational process is visualized with each stage of the analysis, finally resulting in the presentation of a seemingly authoritative personal profile

To be fair to Aaron, he does mention on the site that part of the fun is “the computer's uncanny insights and its inadvertent errors, such as the mischaracterizations caused by the inability to separate data from multiple owners of the same name” which clearly is responsible for the large yellow blob below that suggests I am sporty :)