Microsoft and Yahoo: the deal is done


image

It’s been a while coming but the long discussed search agreement between Microsoft and Yahoo is here. Remarkably, there is already a dedicated website up for the announcement including a video with SteveB and Carol Bartz.

 

Full terms at http://www.choicevalueinnovation.com/thedeal/pressroom/Default.aspx and

In simple terms, Microsoft will now power Yahoo! search while Yahoo! will become the exclusive worldwide relationship sales force for both companies' premium search advertisers.

 

hat tip to Kara Swisher – I’ve enjoyed her play by play

Comments (1)
  1. This agreement would definitely provide a much needed momentum to Bing in terms of traffic as large scale traffic is mandatory in order to learn what people search for. Its tough to say for now that whether this move would eat away Google’s market share but without doubt this will be good for consumers as competition is always healthy

Comments are closed.

Skip to main content