I’m still digesting the fascinating Engagementdb 2009 report today from Ben Elowitz of Wetpaint and Charlene Li of Altimeter Group. It’s a beautiful report to look at for a start and has a great accompanying website (see below).
The part I liked most though as I scan read was the above on Dell. This is precisely how I think social media should be used in a company – just one of the tools of a daily diet of information. it’s often what people get wrong – they create a social media department and it thus becomes “someone else’s job”. For that reason it makes it slightly odd that the report only concentrates on corporate sponsored engagement via a particular channel. Many companies, Microsoft included, have a tonne of non corporate sponsored engagement via social media that doesn’t really carry any weight here. Interestingly though you can submit new details so I just added my Twitter account to the Microsoft entry. I’ll be amazed if it’s approved and shows up though!
If nothing else, I hope the report creates some small degree of competition around engagement.