Setanta Goes Silverlight

Hot on the heels of the IPL, another sporting channel goes with Silverlight with the news that Setanta launched its Setanta-i service.

It gives you live and on demand channels, pay-per-view (PPV) events and a pretty large back catalogue. A pleasant surprise is there is some free content in there too – unusual for a premium broadband services that you get to pay before you play. Nice touch. 

It’s available in to six regions - USA, UK, Republic of Ireland, Australia, Canada and International - though I’m not sure what international comprises but each has its own content rights as you’d expect. 

I had a bit of a play today (though has to switch off when Sir Alex Ferguson came on) and great to see some of the features I saw at MIX09 such as very cool time-shifting facilities with record, live-pause and rewind.

Nice work from @poleydee and the boys and great to see them using Silverlight.