Generation F


That’s the Facebook generation to you and I…though really just a smart way of naming Gen Y. Their rules are set forth by Gary Hamel in the WSJ management blog and I found them via my good pal John Caswell.

  1. All ideas compete on an equal footing.
  2. Contribution counts for more than credentials.
  3. Hierarchies are natural, not prescribed.
  4. Leaders serve rather than preside.
  5. Tasks are chosen, not assigned.
  6. Groups are self-defining and -organizing.
  7. Resources get attracted, not allocated.
  8. Power comes from sharing information, not hoarding it.
  9. Opinions compound and decisions are peer-reviewed.
  10. Users can veto most policy decisions.
  11. Intrinsic rewards matter most.
  12. Hackers are heroes.

Gary has some detail behind each of them and they’re spot on for the world I live in. I like these two in particular


2. Contribution counts for more than credentials.
When you post a video to YouTube, no one asks you if you went to film school. When you write a blog, no one cares whether you have a journalism degree. Position, title, and academic degrees—none of the usual status differentiators carry much weight online. On the Web, what counts is not your resume, but what you can contribute.


8. Power comes from sharing information, not hoarding it.
The Web is also a gift economy. To gain influence and status, you have to give away your expertise and content. And you must do it quickly; if you don’t, someone else will beat you to the punch—and garner the credit that might have been yours. Online, there are a lot of incentives to share, and few incentives to hoard.


Oh and check #11 too…

Comments (2)

  1. david coxon says:

    Who do you mean by Generation F? As the main usergroup are  20 somethings its just an older generation x, rather than the latest generation who are more generation zero attention span multitasker.

  2. David – as I mentioned in the post, by Gen F I think they really mean Gen Y

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