What Is Software Plus Services: A Video by CommonCraft

It’s one of the most common questions I get – most recently from Michael Arrington in the back of cab in Paris. Hopefully this video will help clear things up for people – in under 4 minutes. Much less than it usually takes me so I have to work on my pitch!

For a long time I’ve admired Lee and Sachi’s work at Common Craft so it was great to work with them on this video over the Christmas period. For those of a YouTube persuasion you can get the video over there too.
Video: Software + Services: Microsoft Customer Video

I’m hopeful we may be able to do a few more of these looking at the detail of what S+S is for consumers, developers and business as those are the 3 main constituents I see for this strategy.

What do you think? Does it help? Does it work?