The Fall of Google, the Rebirth of Microsoft and the Changing Face of Apple and Linux


I usually try to re-title my posts from the originator but on this occasion I felt the title of a recent post had to stay.

There is a whole load of commentary in Rob’s post that is of course music to my ears, and on Apple in particular he was joined this week by a hard hitting post from Michael Arrington. What really caught my eye in Rob’s post was this part where he talks about Microsoft Equipt


A subscription model also focuses companies more on services than core technology creating a better balance between features that only developers love and experiences that consumers' need. Finally, a subscription ties the vendor and the consumer into a long-term relationship, which tends to both improve information going to the vendor and makes them more responsive to the consumer.


As Microsoft moves increasingly in to a services world this got me thinking and I think there is something on both of the positions Rob outlines here. Services affords you the opportunity to focus on servicing customer needs more quickly - though you could say the Internet does that already - and folks like Google with perpetual betas are the best at that. Definitely something we can learn from I think.

The second point really grabbed me though - that direct connection to customers is a subtle but important change and even though many of the subscription services we'll launch will be delivered through partners, that ongoing and closer relationship changes things I think. You could argue that it's not different from an enterprise agreement where we have a long term relationship directly with a customer but this shift makes those relationships possible with all customers, not just the largest.



Comments (2)

  1. George B says:

    First of all, Steve, congratulations on your Computer Weekly blog award, I always drop by to find out the latest news from Microsoft with a UK perspective – good work!

    On the other hand, what has Apple done to upset you (other than those old hat Mac v PC ads), the schadenfreude level here on your site has reached previously undreamt of heights recently!

    I really wouldn’t cling to anything Rob Enderle has to say – if Microsoft needed a dog to defend it, Enderle must be the lamest around with his prediction track record.  How he stays in business is one of life’s little miracles…

    By the way your piece on Photosynth sounded fascinating, so off I went to see – but the site seems to be down?  I thought that was the sort of thing that happens to Apple, not your professional outfit, as you pointed out to us all recently…

  2. stevecla01 says:

    hi Georg

    thanks for the kind words and for continuing to come back.

    with respect to the Apple stuff I’d say it’s in direct correlation to the number of issues they’ve seen recently – mostly with MobileMe from my perspective as a cloud watcher. I have huge respect for Apple but I get somewhat irked at the level amount of latitude they’re afforded because of their/Steve’s "coolness". Seems that’s changing somewhat and Arrington’s post is a great example. As for Enderele, I was less interested in his opinion as a Microsoft supporter but more the thought around servies and the closer relationship with customers.

    Finally on to Photosynth…yep, it’s a good example of what I harped on about Apple failing at though there are two key differences:

    #1 – nobody is paying for Photosynth, they are for Mobileme

    #2 – Microsoft is keeping people informed of what is going on, unlike the so MobileMe "blog". Check out

    thanks again for the comments!

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