You may have heard of this book – I hadn’t and was surprised to see if being given away for free on Amazon. Why would you give away a good book for free? That becomes obvious when you check out the PDF and realise that the book itself is the only way you’re really going to see the magnificent photos.
The free PDF not only a great read, it’s smart marketing.
Get your free copy of Blue Planet Run: The Race to Provide Safe Drinking Water to the World
I was drawn in by a free book and the tactic got me – now I’m off to learn about water!
[update] – poor form on my part, I should have credited Scoble for being the source of the link. I’ve been catching up on his renewed interest in Google Reader Shared items (aka linkblog) and you should too! That will teach me to post late and night and not check back on sources. Note to self, use Windows Live Writer’s “blog this” button more as that helps make sure you’re source is included.