Microsoft to draw a Vista line in the Mojave sand?

[image credit - Rui Curado Silva]

Does the answer to Vista lie in the desert? Brad Brooks talked at the Worldwide Partner Conference about drawing a line in the sand and maybe this is what he was referring to. I was fascinated by a post from Ian Fried at CNET today on Mojave. Here it is in nutshell


Microsoft last week traveled to San Francisco, rounding up Windows XP users who had negative impressions of Vista. The subjects were put on video, asked about their Vista impressions, and then shown a "new" operating system, code-named Mojave. More than 90 percent gave positive feedback on what they saw. Then they were told that "Mojave" was actually Windows Vista.

Now we’re talking. This is the kind of grass roots, real advertising we should be doing. Not the canned actors (or paid comedians) telling people what Vista is like. Ina suggests this may get an airing today at the FAM or perhaps later this week. I hope so and note to the marketers – make the video “embeddable”. Give us that embed code and let’s spread it around the web.

On a personal note, it doesn’t surprise me to hear that Dave Webster is behind this with Veghte (according to CNET). Smart cookies IMHO.

Comments (2)
  1. Andy Parkes says:

    Interesting stuff

    I definitely think this sort of thing is the way to go

    Apple, et al have had it too easy on the marketing / image front in recent years IMHO

    Hope this is a change in an marketing attitude 🙂

  2. Jarrell Sullivan says:

    I just got a new laptop for my birthday, and honestly I was a little disapointed when I saw it had vista.  I’ve been hearing all the negitivity, but it’s great! once you adjust the UAC controls, and remove Norton anti (if it came on ur pc), and replace it with something like AVG as I did.  It’s super fast, awesome to use, and no annyoning pop ups of any kind!  J-

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