Does Allard have the midas touch for Windows?


Interesting post by Joe Wilcox about Zune and reaction from kids who got it for Christmas. Of more interest to me was this line:

 

Zune marketing is excellent, and there are strong ties to XBOX 360

 

I agree. Zune marketing and XBOX marketing are some of the best we have. The recent XBOX 360 TV ad was brilliant and I love this video for Zune.

Why does this intrigue me?

J Allard. The guy has a midas touch and you have to wonder why we don't drop him over to the Windows group for a while? Maybe he could help with some of the Vista bashing and help spend the $300m we're apparently about to drop on consumer ads.

Comments (4)

  1. Jeremy W says:

    This is a joke isn’t it?  The Zune is a joke, so bad that most of those produced last year are still on fire sale at Amazon.  (Look for the 30gb models at around $125.)

    Yes, it’s better but who want third best (after Apple and SunDisk)?

    Poor MSFT, always playing catchup because its monopoly mindset always thinks that somehow it can ram and jam consumers into its third rate, lacking-innovation, overly complex and anti-intuitive (now, let’s see how many useless, obscure and never to be used "innovative" options we can shovel in; how ’bout the squirt?  how ’bout an fm radio, etc., etc. ad nausem)

    If Allard is the bst MSFT can produce, good luck!

  2. stevecla01 says:

    You’ve seen the second edition Zune I assume Jeremy? I notice you didn’t comment on XBOX 360? The initial XBOX was a joke too if I remember my history…hmm

  3. Two interesting posts from Joe Wilcox over the last few days, the second of which – Zune: Follow the

  4. Two interesting posts from Joe Wilcox over the last few days, the second of which – Zune: Follow the

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