[update 1] added video from YouTube, removed Jeff Han video
I blogged quite a while back about the Minority Report style technology that Microsoft has in the R&D labs but never expected to see it surface this quickly. A few hours ago Microsoft took the wraps of Microsoft Surface at the D Conference in Carlsbad – not far from Apple HQ if my memory serves…it should make for an interesting discussion topic when Steve and Bill take to the stage with Walt Mossberg.
Anyway, back to Surface. I showed a video from a while back to Anna last night and she was amazed – which is a pretty good litmus test. In her profession (architecture) there are a tonne of possibilities for visualizing buildings and such but the early price tag of between $5,000 and $10,000 per unit means initial use will be restricted to high end retail use by companies like T-Mobile and Starwood Hotels. I’d also expect to see this stuff in Microsoft offices though. Our new building 5 would welcome one of these units to help people visualize the company, org chart, post photos etc.
It’s actually quite hard to explain what Surface does so I’d encourage you to check out the website and the video above that was from TED a while back.
What did I mean by the title of this post? Well, I read the rumours last night about Surface (or Milan as it was know a few hours ago) and woke up this morning quite intrigued to see what was announced. I fired up a laptop and went to Microsoft.com to be greeted by the Lifecam NX-6000. That’s a great product for sure but we just announced a revolution here and given Microsoft.com is one of the world’s most trafficked websites you’d think we’d have given Surface some real estate on that site. Personally I’d have taken over most of the site with it – especially when you see the beautiful job they’ve done with the Surface website itself. Remember when Apple launched iPhone, Apple TV or any other major product? It dominated their homepage. I’d also have made a great video available on YouTube, Soapbox and Google Video. For a product that needs to be seen, we could have helped the blogosphere get the noise out even better than the press pack offers.
It’s a shame. Personally, I think we dropped the ball here on getting the noise out about Microsoft and innovation. Do you agree?